From Affiliate to Influencer: to Be Discussed by Principal Consultant at 1710 Gaming – Christina Thakor-Rankin

From Affiliate to Influencer: to Be Discussed by Principal Consultant at 1710 Gaming – Christina Thakor-Rankin

Today, regulations may sometimes restrict marketing of online platforms. It leads to creation of the new ways of engaging clients and keeping them interested in the product.

The new way of marketing will be discussed on April 18 at the Prague iGaming Affiliate Conference. Principal Consultant at 1710 Gaming, Christina Thakor-Rankin, will deliver the presentation “From Affiliate to Influencer – engaging the iGeneration.”

Key points:

  • how regulation is restricting marketing;
  • how it impacts SM opportunities;
  • how affiliates need to move to influencers and new ways of engaging;
  • switch from “acquire and then engage” to “engage and then acquire.”

Christina Thakor-Rankin is the expert in gambling industry with around 25 years of experience.

The expert has worked with the biggest companies in the gaming sector, being an Operations Manager for William Hill, Blue Square, Tote and Virgin Games. She has been responsible for managing various teams across different products and jurisdictions.

Currently, the specialist is the Principal Consultant at 1710 Gaming – company working with gambling operators and regulators. The expert also specializes in policy development and implementation, player protection and marketing.

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